This is probably the only time we’ll ever promote the status quo as an absolute. But this brand system is intentionally designed to create the Antioch brand image; solidify our identity; differentiate us from the crowd; and unite us in positive action.  So yes, we will help you change everything that needs changing - but not until after clarifying a few specifics.

In this system we’ll cover the  elements you need to make all our communications consistent: logo, color, composition, iconography, photography, tone of voice, and typography. So whenever you create, publish, represent or partner with Antioch in the world – we will be identified, as one Antioch.

We’ve been at the forefront of social justice, inclusion, and equality since 1852 – regardless of ethnicity, gender, creed, location, orientation, focus of study, or ability.

“If you know, you know.”

Here,  we teach you to engage with the complex, interconnected systems that comprise our world – in order to challenge the status quo and advance social, environmental, and economic justice.

“Doing nothing is NOT an option.”

Two people on a couch connecting through conversation

Let’s be the ones with the answers; who do the right things; who promote innovation; who make lives better while also living more rewarding lives of purpose ourselves.

With your help, we can score another point on the side of a more just, righteous and equal society.

Our first president – politician, abolitionist, and education reformer Horace Mann – used antiquated language - to promote timeless truths. When in doubt about our bold new brand voice, update a Mann quote that applies into modern, actionable terms.

Unity. It’s what gives us power and a voice. Here, we outline the visual cues, language and symbols that bring the varied and historically rich Antioch story into sharp, current focus for the outside (and inside) world.